GIY Marketing Academy Launches – Get Schooled in Media & Your Money

marketing

I know you are making decisions by yourself in your business every day… that you can’t afford to invite ALL the experts into your team you’d like.

It’s time to find another way! And here it is.

Become a student now!
Join Grow It Yourself Marketing Academy
& Get Bonus 1 Year IAMPTE Membership ($199 value)

While online marketing is an exceptional way to grow many businesses, as long as your customers read magazines, drive cars and keep asking you out for coffee in the real world… you need to learn old school marketing too.

Join the Academy and learn the possibilities, purpose, pros and cons of traditional marketing choices  and how they fit both your “offline” and “online” business activities.

Join the pilot launch of this program NOW for only $279
to receive your big bonus: 1 year IAMPTE Membership.

Register Now! 

Get this pilot project price now solely in exchange for your feedback (and a testimonial if you are happy with what you receive)… this price will never be seen again. After May 16th the Academy + IAMPTE membership will be $778.

GIY Marketing Academy Overview:

  • bonus before you begin: S.M.A.R.T.E.R. W.O.M.E.N. goal setting e-coaching - 1 email exchange to help ensure you have appropriate goals set to create the right marketing mindset for the program 
  • 10 classes (live + recordings so you can learn at your pace) in a 2 part curriculum running May-July�
    • each class runs 45 minutes and leaves scheduled time to ask questions after the formal class is complete
  • 1 workbook or handout per class to use as homework
  • access to a private forum to ask questions and personalize your learning with coaching from Kim Page Gluckie and discussion from classmates
  • supplementary marketing consultation/mentoring is available with this program - email kim@iampte.com for current discounted packages for IAMPTE members
  • a fun GIY Marketing Academy certificate of completion — you will earn the right to be the Chief Marketing Guru in your business after being in the Academy!

Register Now! 

GIY Marketing Academy Curriculum:

Part 1 – Setting the Stage for Marketing Mindset

  • Class 1: Online, Offline or Both – Deciding Where To Market Your Business
  • Class 2: Getting a Revenue Model Mindset
  • Class 3: Awareness vs Response Marketing & Media Fundamentals

Part 2 – Getting the Meaty Marketing & Media Knowledge

  • Class 4: Purpose, Possibilities, Pros & Cons – Newspapers, Magazines & Other Print Advertising
  • Class 5: Purpose, Possibilities, Pros & Cons – Direct Marketing, Mail & Printed Materials
  • Class 6: Purpose, Possibilities, Pros & Cons – Newspapers, Magazines & Other Print Advertising
  • Class 7: Purpose, Possibilities, Pros & Cons – Broadcast – TV, Radio & Other Airwaves
  • Class 8: Purpose, Possibilities, Pros & Cons – Online Options – Google, Facebook, Banners & More
  • Class 9: Making a Marketing Campaign On Any Budget
  • Class 10: Open Discussion, Review, New Ideas

Class dates are tentatively set for 1:30 p.m. MST on the following dates: May 16, May 31, June 7, June 14, June 21, June 28, July 5 (7:30 p.m. MST), July 12, July 19, July 26. Subject to change. Notice will be provided. Recordings are available same day as classes run if you can’t make the live class.

Listen to the preview call recording and:

  • Learn how I successfully grow my small businesses on very part-time hours from lessons learned in how I grew other very small businesses into million dollar companies! (And how you can too!)
  • I’ll teach you my intuitive & heart-based checklist around GOAL SETTING (yawn) that will shift you from “can I do this?” to “I CAN DO THIS!”… (yay!)
  • And then I tell you what the Academy is all about (or you can read it below)!
    (note: content is great on the call, but recording has weird clicking at times… no, it’s not just you!)

No matter how limited you feel your time and money are, whether you have a hobby that you think can turn into a business, whether you are ready to retire with a passionate business pursuit, whether you have a seed of an idea that you want to grow into booming business…
don’t get started… or keep going… without this information!

Taking this first step can save you thousands of wasted dollars and hours!

Don’t believe me? You don’t have to.
My clients have told me they wished they found me and my knowledge sooner!
And you get to discover what they now know before you make any(more) expensive and time wasting mistakes.

 No ’secrets to success’ here… just some exceptionally well-focused use of the resources you already have!

Only $279: GIY Marketing Academy + Bonus> IAMPTE Membership!

Register Now! 

Already a member? See how you can join Grow It Yourself Marketing Academy at a special members-only rate.

Contact kim@iampte.com if you have any questions about this program.

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Stuck!!!

PTE

I promised myself simplicity and a new action plan of self-care this year. Both are much easier said than done. But it IS the year. And I’m officially 4 months behind even getting started. I’m stuck.

I’ve  made some BIG decisions to get unstuck, but even those decisions are.sooooooooooooo.slooooooooooooooow in turning my complex, over-committed, exhausting life I’ve created into something delightfully rewarding, refreshing and relaxing.

These are the people suffering for my stuckedness: my kids, my husband, my clients, my colleagues, my employer, my extended family and me.

But in the middle of being stuck, I am clear on WHY I’m stuck and how I got here. And that brings me a bit of solace as I try to muddle my way out of this without completely tarnishing my reputation for being the “go to” girl for help and without needing hospitalization for exhaustion or worse.

The why is because at some point in the past 12 months I was the strong one, that led me to make some decisions to take on more… take on what I thought I could handle. And then on top of taking on more, I didn’t give up anything. In fact, I created http://www.iampte.com. I’m in LOVE with the work I’m creating here and over there… I just want to do more, more, more. While I teach others to have patience and grow business slow, and while I actually practice what I teach, in my gut it still feels too slow. This is the pain of the motivated, time strapped entrepreneur. (And this is why I started IAMPTE to make sure stuck doesn’t turn to stop… I’m NOT stopped by any means, fyi).

But as I’m stuck, I AM trying to practice patience until my getting unstuck plan is completed. The plan has begun, and it will last the next 6-8 weeks. In that time, I’m also starting something else I’ve been dreaming of for two years… but with baby steps, and I invite you along for the ride… Grow It Yourself Marketing Academy. I’m talking about it this month, and the moment I’m unstuck let THAT fun begin! Join the preview call to learn more.

Stuck. We all get there. I am fortunate to have a team of people who get my business and believe in me to both kick me in the butt when I need it and encourage me it’s fine to stop and just BE stuck for awhile if that’s what I need to do. I am fortunate to still be the chauffeur to my kids all the time and share loads of delightful moments, for I am THEIR go to gal and that has never changed. I’m fortunate to have a husband who works from home too and picks up the pieces of our life, or me, as necessary.

I always have a plan… the unstuck plan is unfolding. And when it does, the next plan is to tell you EXACTLY how it all went down… including every tiny detail of how I created the magnificent International Alliance of Motivated Part-Time Entrepreneurs… even while I was stuck. Business can still happen with passion and focus. I have many lessons I’d like to share. And I will. When I’m unstuck.

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The Bottom Line, The Deadline & Crossing The Line

PTE

I am a full-time parent, a sometimes employee and a part-time entrepreneur and have been for the past 5 years. I am also a wife, friend, daughter, granddaughter, golfer, photographer, book reader, and more. I wear many hats. Just like you.

When it comes to the big stuff… being a parent, being responsible to clients and employers, being responsible to my own businesses… I am very serious about doing my work well, and making it all work. So serious I constantly fight my perfection demons and give myself permission to be good, not great, all the time. But even though I let myself off the hook these days and allow myself to be late, miss a deadline here or there, and create a simpler version of a “great” output than I would in the past – one thing has never changed, and that is my integrity.

When I was not a parent, before I discovered my entrepreneurial passion, I molded myself into a careeraholic that was committed to the bottom line and the deadline with a tenacity that left my purpose unquestionable. I was at the job to get the job done. So much so I poorly navigated office politics, and sometimes stepped on toes, but all the same, my integrity was never questioned as my intent was to just show up and do the best damn job I could. And I did. No matter the price… because the consequence was just mine.

As I shifted from careeraholic to mom and entrepreneur, I discovered that the bottom line and the deadline were impossible to ever meet. The biggest challenge in both managing our family of 5 and in running a small business on limited hours, is having enough time and money. 

Since I connected my integrity to getting things done on time and on budget for the first 15 years of adulthood in my J-O-Bs, I found myself deeply questioning my core capabilities when I quit my corporate career and the thread from integrity to me was completely severed. I knew I hadn’t lost it… it simply was floating as a core quality that I hadn’t anchored to any specific output.

That was until I started to create my own business. I started teaching marketing to women with small businesses a few years ago, and in the process I discovered my caring and compassion for connecting good people to other good people, and good entrepreneurs to good information. While I discovered some innate good qualities about myself, untethered from timelines and deadlines and bottom lines, I rediscovered my integrity.

My integrity was found in crossing the line deeply into an idea that I just had to commit to, no matter what. No matter how busy I was as a mom, no matter if I needed to carry part-time work to support my family.

I crossed the line and discovered my integrity again by simply becoming part of the solution any challenges in business… in any way I can… even if I’m imperfect. I found my integrity in owning what I know how to do and doing that well, and in teaching others to do the same.

I crossed the line into being a multipassionate person with several career commitments and a busy family. And I won’t apologize for my overcommitments and lack of perfectionism. Not now that I’ve reframed my integrity. I know who I am, what I can offer the world, and have figured out (for the most part) how I can do it.

I won’t pretend the missed deadlines and the struggle to come up with ways to meet the bottom line don’t bother me. They do. But the truth is, my integrity is now based in the real world. My real world. The real world of other multipassionate people juggling various interests, evolving and changing as life demands. My integrity is in getting things right most of the time, and caring all the time.

Can you get comfortable getting it right most of the time, if you care all the time? How do you define your integrity?

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7 Small Celebrations You Can Enjoy In The Moment!

inspiration

My 3 year old daughter had several milestones today. First, she cleaned her room (almost) by herself. She was bursting with joy as she skipped on one foot to me saying “mommy, come see come see!” Then she came back a few moments later in awe of herself saying “mommy NOW I CAN DO BUTTONS!” Her mini celebrations continued. And while part of me was happy to celebrate her “small” successes with her, I got shivers for a minute as it sunk in how these seemingly small milestones are actually HUGE.

The smallest successes are actually the critical foundation for EVERYTHING that comes next. For her, it’s going to be tying her shoes and doing up her own zipper. But that got me wondering, what small celebrations matter most for you. I came up with 7 ideas. I know there are more! Please share what you can think of. 

7 Small Celebrations (That Are Actually Huge)

  1. Making a Facebook business page. It’s actually the simplest thing to create, but until you’ve done it, it feels intimidating because you don’t get “how.” Celebrate that you’ve done it if you have or when you do. Because this can transform your business, after about 5 minutes of work. (Visit MPowered Marketing, look at the bottom of the left column of the page, click “Create A Page”, follow steps from there)
  2. Receiving a call or email from someone who was referred to you. Even if it doesn’t pan out into business for you, it is still the first time someone thought highly enough of you to pass your name along. Celebrate being valued for what you do!
  3. Creating an online payment system. Paypal is extremely simple. Everyone can do it themselves. And getting a Paypal button on your website is only a smidgen harder. Doing this one simple thing opens you for business 24 hours a day. Celebrate not waiting a moment longer to have e-commerce on your website.
  4. Writing down a goal. Yes, seems simple. But the act of writing it down rather than just thinking about it engages the brain into remembering it. Write it where you can see it often. Writing + seeing it helps you stay focused on why you are doing what you are doing and helps make good marketing decisions too.
  5. Saying yes! Celebrate when you say yes to something new. It’s a sign you are confident enough to step up to an opportunity.
  6. Saying no! Celebrate being able to say no to something that you know is wrong for your business. It’s a sign you are confident enough to to walk away from the wrong opportunity knowing the right one now has space to be noticed.
  7. Taking your business cards and handing them out! (Inspired in the moment by a friend who just told me she “is actually taking her business cards tonight”). Confess, you often don’t even think about it. What do you think you printed those puppies for anyway? When you take your cards, and hand them out when you introduce yourself to someone, celebrate making a connection as the professional you are.

None of these take you much time at all. But that does not mean they aren’t significant. Some of them are downright huge for your business, so don’t overlook them. They mean a great deal. I’m celebrating with you!�
Now, what are you celebrating like a 3 year old? Comment below, I’d love you to share… and then go celebrate that you shared! Repeat)

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Freebies & The Art of Old School Marketing

free offers

A business pal posted an interesting status today about tolerance for how to access “free stuff” in online marketing… and if it should have opt-ins (giving up your name and email address) for customers to get that free stuff. Before you get all bummed out, feeling like you’ve just cracked the “opt in” concept for your business and now are to be told not to bother, or feeling like you’ve been duped the last time you gave up your email for an information product, let me remind you this is actually REALLY old school marketing – like real world marketing, not just online marketing. And I think it’s fine!

You know when you stand in line for that free draw for a barbecue at the local Home & Garden Consumer Show, or sign up for a free Bath & Body Works sample coupon? You were doing the same thing for bigger businesses. You were extremely happy to give up your name to get the goodies! So why should your small business, solo entrepreneur friends lose out on the same style of marketing that, frankly, works. It’s a win-win-win – for you, for the company, and for a potential new relationship that could actually benefit you personally or your business if that freebie turns into a loyalty for your business (ahem – that’s the ultimate point).

If I take off my marketing hat for a few minutes, I see the pain… I have a daily chore of unsubscribing from stuff I opted in to, to “try before I buy”. But I’m also finding myself NOT unsubscribing from surprising lists that I never would have discovered had I not saw a free business product that caught my eye.

“Opting in” may feel a bit gimmicky. But if what you get out of giving your name and email address is of true value, then you have nothing to lose but an extra 30 seconds to unsubscribe anytime you like. And by the way, what is value? It’s not what your best business friend told you is value… it’s what YOU value. If it’s something you want, sign up for it! If it’s not clear what you get, ask for more information or move on.

Put on YOUR business hat for a minute. There are consumers out there who collect free stuff like they are about to end up on an episode of Hoarders! You don’t want to clutter your inbox with non-qualified, uninterested looky-loos who are JUST in it for the free stuff. When you offer free with opt-in… make sure you are offering something that proves your credibility and expertise a level deeper than everyone else. Let your unique gifts and voice shine in e-books, worksheets, audios, videos or whatever it is.

My Facebook response… But yet what’s always worked still works… delivering exceptional customer value. I was thinking on this more… I think some can use a double opt in because they have created a strong brand, with great value and high trust… plus a “you know what you are going to get” experience. Those who are inconsistent, inappropriate and ineffective in actually delivering value will not be able to “ask” from customers as easily as those who have built a relationship or a brand or a reputation that is solid already. And different audiences have different levels of sophistication and tolerance for “savvy marketing”. If it’s slick and smooth it generates either a “you are so professional, wow what an expert” response. Or it generates a “yuck – this is too good to be true” response. Isn’t marketing fantastic!? Love it.

To really amp up your credibility, offer loads of high quality free content without opt in on your blog, on Twitter chat, on Facebook statuses/notes/discussions, in articles for others, chapters in others’ books. Build your reputation. I am still clunky at the online opt-in processes, but I’ve come a long way baby in integrating my strong traditional marketing methods with online marketing ideas. And I think I’m getting enough to believe this post I just wrote.

I have no fear of asking for your  name when I’m giving you something that has a high value to MY business. If you value it to, you’ll let me know who you are. And it won’t hurt my feelings if you opt out after you get it. For now, until my online expert colleagues show another win-win way (I’m sure they are working on it right this second), I think it’s an age old system that works in real life on a trade show booth, at a retail store, at the coffee shop, and online.

Bottom line in how you operate YOUR business is to know your audience and where you stand with them – whether your business is online or in real life. Have you built trust and credibility enough to ask more of them in return? Is your offer so delightful that you don’t need to build trust for them to enjoy giving their name and email address? How much time do you have to cull a huge qualified list? Would a small, easy to connect with list be better for you right now?

My fear always is that you will undervalue yourself and your business. And offering something for free with nothing in return, if you haven’t already built your reputation and set your prices and created value in your business, is that you’re not worth it. You’re not valuable enough to take a tiny risk of sharing an email address to get your brilliant work.

But you are worth it. Asking for what’s fair isn’t just about proper pricing. It’s about not giving away your best stuff for free inappropriately. You’re worth it! Don’t miss the opportunity to build your business.

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“On the Side” Just Got Street Cred in Business!

Free Stuff

You know how you pretend you don’t really want the salad dressing with that salad, but instead of just saying “no dressing” you make a half-commitment to get it “on the side?”

And then you proceed to dump the whole thing on top of the salad, because the truth is, the dressing on the side comment was just for show. You had every intention of fully committing to dumping that little cup of dressing all over that salad!

Do you have a part-time business “on the side” that you are treating the same way? To the outside world you are dismissing it as if it’s unnecessary and not a big deal if you take it or leave it? But as soon as everyone’s backs are turned you are deeply engrossed and passionately committed to enjoying every second of the delightful project you are growing?

I’ve met people like you. Many people. Hundreds of people! And I’m one of them. Or I was. But not anymore!

As of today, “on the side” businesses shall no longer be dismissed or pretended away as if they don’t matter. You will no longer hide what you really love from the rest of the world just because they don’t get you, support you or care as much as you do? You will not act like something that you care about all the time gets less effort JUST because you have less time!

Welcome to the world of credibility for part-time entrepreneurship. Welcome to exactly what you need if you are motivated and committed to making your “on the side” business into a happy and successful part of your full-time life.

Welcome to International Alliance of Motivated Part-Time Entrepreneurs (IAMPTE).

This is my passion project that elevates “on the side” business owners into credible, capable, successful and happy entrepreneurs… no matter how little time, money or support they feel they have!

IAMPTE is the first and only organization dedicated solely to the success of part-time entrepreneurs… anyone who has fewer than 30 daylight hours a week to work on a business is a PTE! And this organization is launching with 17 experts, selected by me with great purpose and intent, to share exactly the right kind of information and how to steps to use that information!

This is a project I’ve been thinking about for a year! And my passion for it has become amplified every month of 2010 that passed as I heard stories of committed PTEs trying desperately to make some money at what they do while also raising their children, volunteering, holding down other jobs, going to school and caregiving for friends and family. I heard these stories as these PTEs shared the impacts of post-recession… devastating rebound effects that hurt families and businesses through 2010. I’ve heard how commitment and passion stay strong no matter WHAT… but that alone doesn’t grow a business.

A sneak peak launch is unveiling on Facebook!

Don’t miss out. Sign up now (on the Facebook page) to receive a free “How to Be a Successful PTE” mini-zine plus get on the list to be the first to hear about $500 in bonuses and offers on January 26th.

Introducing A Commitment to Entrepreneurship Around the Globe! How you can help…

IAMPTE is committed to entrepreneurship in our own communities, as well as those in countries less fortunate than yours! That is why we are also thrilled to kickstart IAMPTE with a commitment to Kiva microfinancers for impoverished but spirited and succeeding entrepreneurs around the world. When you join our news list (via Facebook) 50 cents may be donated to Kiva. We are attempting to raise $500 in 1 week! Hop on over to help!

There is much for you to gain this week and in the year ahead! And much to give and share in the spirit of community and support! Get on the list- your sneak peak week bonuses are waiting!

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Building Success as a Part-Time Entrepreneur

Thumbnail image for Building Success as a Part-Time Entrepreneur Monday morning marketer
 

Monday Morning Marketer

(updated. originally published April 2010)
Time and again I find myself re-checking my expectations – those I hold for myself, and those my family have of me. And time and again I realize I don’t have them aligned. That’s marketing speak for “crap! this just ain’t workin’ yet”. For as much as I “know my stuff” as a marketer for small businesses, I’m still new at being an entrepreneur and ALL that it entails. Not only that, I am still new at being an entrepreneur trying to create a repeatable, sustainable business model while still being mom first!

 

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Marketing, Missions & Movements Oh My!

Monday morning marketer

I’ve been in a marketing “cone of silence”… fairly unchatty on my blog of late. Which, if you don’t know me (or follow me on Facebook or Twitter) could be seen as a business #fail. Because, of course, staying top of mind is key to business building success! However, at times, we can break our own rules (if we know what the rules are – build some credibility for what you do, and you too can withstand a tiny break on good merit) for the greater good. And the greater good… well, it’s freakin’ GREAT!

I Am on a Mission – Soon You’ll Be Invited to Join Me!

In a few short weeks I’ll be telling you what I’ve been up to while I’ve been silent on the blogosphere. I will tell you that if you have a business “on the side”, are a direct seller, or squeeze your fledgling small business into the extra hours you have (because you have a full time life with another job, parenting, volunteering, going to school, etc)… you will LOVE the major project that is going on behind the scenes. And it’s not just me working on it. I have 18 leading experts joining me. I am on a mission to make the world a more inviting and encouraging place for part-time entrepreneurs. Can you hardly stand it!? Watch for official news coming January 20th!

Now would be a good time to say Happy New Year and Happy Holidays (since I was remiss in that as well).

Last year at this time I told you I don’t do resolutions. I still say that, for the most part. BUT… again, in the theme of breaking my own rules… I have bent to resolve a few things this year. NOT just because 2010 turned into 2011, but because I turned 39 last week… and 39 will turn to 40 all.too.fast.

I promised myself, at about 3 months into my pregnancy with my third and last child, that “by the time I am 40″, I’ll be back in control of myself again. I won’t feel like a new bride (it’s been 9 years and I still feel like I’m learning this one), I won’t feel like a new mom (I have this one handled), I won’t feel like I’ve lost myself in the constant change of life since 2001 (two houses, three babies, one husband, several jobs, entrepreneurial spirit thriving amongst maintaining my family values). So, I’ve made myself a few promises. But I honestly don’t yet have a clue how I’m going to keep them!

I’ve given myself a year dedicated to finding my way to Fabulous 40s!  

Up until a few hours ago I had given myself about two days to figure out how to be fabulous in 360 days when I turn 40. Because as a planner, I thought I needed a PLAN to hit all my goals by the time I’m 40. But plans work for business. They don’t work for EVERYTHING. And I was stressing… like serious inner turmoil that I.Don’t.Know.How. to make the changes I want to see in myself this year.

But… I’VE JOINED THE HAPPINESS MOVEMENT… and don’t feel turmoil any longer

What happened a few hours ago to give myself permission to take the year, rather than create a PLAN RIGHT NOW was Kimberly Englot’s launch to HER new major movement… the NOW of Happiness. She has launched a program in which she intends to influence 10,000 women this year to BE HAPPY. Tonight she held part 1 of a 2 part call describing the movement and setting the stage.

Ironically, I had to leave the call 20 minutes in as my oldest called urgently to leave her gymnastics class – hit by the flu. But that’s okay… I had a MAJOR take away in the time I spent on the call. My epiphany was that in the face of crisis, I am one to go all in and try to create change. I’m not fearful of change. I’m a calculated risk taker and a change agent. And wow… does that EVER work for me as an entrepreneur and in guiding my clients.

But personally, being a change agent isn’t working anymore! I no longer have to adapt every 9 months to pregnancy, post-pregnancy, career, no career, restart career cycles, eating for 2, eating for 1, eating for 2, etc. I no longer have to learn how to be a mom. I’m a mom of 3 for goodness sake! The last 9 years of my life have been CONSTANT change. And, I suspect I just might be addicted to change. My whole career before marriage and family life was dedicated to fast-paced client businesses that needed change. And personally, I seem to thrive on chaos. Or used to. But it doesn’t feel good or fun anymore. Kimberly’s advice on the call, was that for some, change may come in the form of BEING STILL. Meditating. Holding in place. Being silent. Reflecting more, acting less.

(Do you want to join the movement? Find Kimberly’s NOW of Happiness Movement (and forthcoming book) here: http://thenowofhappiness.com/kickoffcall)

My 2011 – Being still and silent with myself more.

HUGE. Personally, this is a MAJOR shift. So… you may find more silence on THIS blog as I sit still with my thoughts for a bit longer. As I personally reflect. I am now entering year 3 of my 5 year business plan (in case you don’t follow me, my business plan mirrors the timeline of my baby in diapers to my baby being in school – I grow at the pace my time allows). I have built oodles of credibility, my visibility is growing and well, I’m doing the work I need to do to be profitable.

I will continue to share marketing advice on this blog! No fear. But you’ll find me more active on Facebook and Twitter for the next little while. Stay tuned. I’m still your best advocate for small business success. Two weeks until you see what’s up my sleeve!

Until then… I’ll be learning how to meditate instead of trying to move forward at the speed of light! Who’s with me!?

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