About Kim

Affordable. Useful. Fun. Easy. Effective. Not your typical marketing ‘lingo’… but there is nothing typical about Kim and her MPowered Marketing approach.  

She is known for cutting through the bull, with a kind guiding hand, and getting to the heart of the matter. And in the case of women entrepreneurs, the heart of their business is not just a business matter.  

Honouring that women start businesses from a very personal, passionate pursuit to fulfill a dream, she has infused her marketing knowledge gained from her 16 year marketing career, with a commitment to women who are passionate about their ideas, but lacking foundational marketing knowledge. Kim’s passion is creating opportunities for women to learn exceptional marketing strategies that are actually doable for busy, tired but unbendingly enthusiastic women starting businesses… no matter how limited their resources are. Her mission is to get women to stop spending money unnecessarily and learn the cost-effective, simple strategies to succeed in business and be happy and confident in their choices.  

Kim is busy creating a brand new marketing program… subscribe for MPowered News (just look to the right column on this page) so you can be one of the first to learn about what’s coming up including FREE PREVIEW CALLS with bonuses starting in June!

Kim is not only part-time woman entrepreneur and supporter of those just like her, she is also:

• wife to work-at-home dad/motorcycle enthusiast Jaydel
• mom to three spunky young girls (Eva-7, Sophia-4, Laila-2)
• golf lover
• chauffeur (to said 3 daughters)
• netbook and Blackberry addict
• blogger
• precariously close to the cross on the Myers-Briggs spectrum at INFJ – the introvert is never believed
• mocha and mojito fan, but not yet at the same time
• chick flick fan
• city girl who loved growing up in rural Alberta
• dreaming of west coast living
• francophile
• art lover
• sarcastic
• mural painter and photographer (once as career ideas, now as rare hobbies)
• sleep deprived
• consistently in pursuit of what is right and good in the world

Prior to shifting her focus to helping women with small businesses, Kim spent 16 years honing her small business know-how:

• Kim spent her first 7 career years living the agency life – hitting the ground hard, all hands-on-deck at a super successful underdog Edmonton advertising agency. She helped her clients meet their goals on tight budgets and timelines, while also helping the agency increase business by 700% in her time with the company.
• Feeling a little burn out in her mid-20s after a rapid rise to success in the crazy world of advertising agency battles (think living in the Dragon’s Den!), and massive marketing growth, she began a career into “client-side” marketing that was exhilerating. Other than a small stint in radio sales, Kim’s most meaningful marketing career years were spent as the “one woman marketing show” at several small technology start-ups in Calgary & Edmonton:
  • She lead extremely challenging marketing tasks helping establish one company’s brand strong enough and fast enough to be bought out prior to her own layoff (in fact, she volunteered after her layoff to see the purchase of the product through!)
  • She helped a small Calgary start-up build a brand big enough to matter in the eyes of a San Francisco Bay Area major technology company, earning the Calgary company a lucrative buy out.
• After more than a decade in extremely exciting jobs, and ready to start planning a family, Kim thought it was time to try a corporate career for awhile. But never far from excitement and change, Kim lead communications efforts throughout Alberta and British Columbia for not one but TWO corporate brand changes for a major electric utility, engaging with millions of customers through various marketing methods on tiny budgets.
• Kim’s final evolution before MPowered Marketing involved more technology start-up excitement as an employee and then strategic advisor, both in Canada and for a U.S.-based company.

A full resume can be made available. But I’d rather tell you my stories… they are much more entertaining, unbelievable and full of teachable moments out loud than on paper! My marketing events, classes, and speaking engagements are ripe with interesting ‘real world’ success stories that are sure to entertain.